Social Content Specialist - Professional Rodeo Cowboys Association

Responsibilities

• Assist in creating original, branded and video and social content to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
• Lead creation of visual marketing materials and website graphics for a diverse set of clients and rodeo committees.
• Use graphic design software to develop unique fonts, color schemes, shapes and other design elements that portray the company’s brand.
• Support the development of custom-branded social content for local Learfield property sales teams.
• Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
• Serve as a liaison—alongside the Content Producer—between the department content team, local Learfield sales teams, and national sales.
• Collaborate with content team to produce branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
• Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
• Works closely with the Digital Assets Manager, the Content Strategy & Distribution Manager and the Media Publications Director to ensure internal and external assets are updated.
• Work closely with the Content Strategy & Distribution Manager Coordinator to support and organize social media content and help drive sponsor brand positioning to deliver on contractual obligations.

Requirements

• 3+ years of experience in developing creative video content that has driven engagement and measurable results.
• 1+ year of graphic design experience
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Premiere Pro) and Microsoft Office Suite. (Outlook, PowerPoint, Excel, Word and Access databases).
• Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
• Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
• Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
• Creative thinker with the ability to generate ideas that support project goals and initiatives.
• Strong administrative, critical-reasoning, and problem-solving skills.
• Highly organized, efficient, and strong attention to detail.

Preferred

• Experience using Adobe Creative Cloud.
• Experience working in the sports industry