Responsibilities

• Develop platform-specific content strategies that drive measurable audience growth
• Develop and execute social-first content strategies for hospitality and lifestyle brands, showcasing dining experiences, atmosphere, events, and brand identity through compelling visual storytelling
• Collaborate with restaurant operators, hospitality teams, and internal creatives to produce content that builds brand awareness, drives engagement, and supports customer acquisition
• Produce short-form and long-form content across Instagram, TikTok, YouTube, Meta and emerging platforms
• Edit engaging short-form videos optimized for each platform
• Write compelling captions, hooks, and social copy
• Analyze content performance and continually improve creative based on data
• Brainstorm and pitch new content ideas every week
• Work directly with talent, clients, producers, editors, and designers
• Manage the social media content calendar to ensure consistent posting and brand messaging

Requirements

• Minimum of 2 years of experience in social media management or a related field
• Experience managing and growing social media channels, including Meta properties, TikTok and Twitter/X
• Experience creating social-first content for hospitality, food and beverage, lifestyle, or consumer brands is a plus
• Experience managing and growing YouTube channels, with a strong understanding of YouTube Studio analytics, audience retention, thumbnail strategy, SEO, and subscriber growth
• Familiarity with YouTube Shorts and cross-platform content distribution strategies
• Strong understanding of visual storytelling, pacing, hooks, and audience retention across short-form and long-form digital content
• Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
• Strong video and photo editing skills with a keen eye for aesthetics and detail
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously

Preferred

• Experience creating social-first content for hospitality, food and beverage, lifestyle, or consumer brands is a plus
• Proficiency in DaVinci Resolve a plus
• Proficiency in CapCut a plus
• Proficiency in Edits a plus

Benefits

• Creative ownership and autonomy
• Direct access to leadership
• Opportunity to work with nationally recognized brands and talent
• Flexible work environment
• Professional development opportunities
• Exposure to cutting-edge AI and emerging technology
• Fast-paced, collaborative culture where ideas are encouraged