Responsibilities

• Own the social strategy: Set the strategic direction and end-to-end execution for MERGE’s corporate social — primarily LinkedIn and Instagram — building the plan that elevates our brand position across our core themes and audiences.
• Build the system: Develop the content calendar, templates, and repeatable formats that let a lean team ship consistently — mapped to agency priorities, client announcements, major events, and thought leadership.
• Be the brand’s voice: Own a cohesive, distinctly human social voice — writing captions and content that feel authored, never automated, and never generic. You use modern tools to move faster, but the work always sounds like a person, and always like MERGE.
• Make the work: Create and publish platform-native content day to day — writing, designing, and editing in-platform — with the taste to know what earns a save, a share, or a comment versus what scrolls by.
• Partner on the big swings: Work with our creative and design teams on higher-production initiatives — video, campaigns, brand moments — knowing when to move solo and when a moment deserves the full team.
• Live in the culture: Track trends, formats, and cultural moments, and put a MERGE spin on the ones worth joining — keeping us current, credible, and part of the conversation.
• Manage the community: Be the human voice behind the brand — engaging followers, monitoring conversations, and cultivating the interactions that build a real audience over time.
• Grow employee advocacy: Lead and grow MERGE’s Employee Advocacy Program — equipping our people with shareable assets and coaching them to amplify our story in their own voices.
• Partner across the agency: Work with practice areas, ERGs, and PR to align social with company strategy, and to surface the stories, spotlights, and cultural moments worth telling.
• Own the tools & vendors: Serve as the point of contact for social platforms, scheduling tools, and vendors — managing renewals, adopting new features, and keeping our stack sharp.

Requirements

• 5+ years managing corporate or agency social media, ideally B2B — with a portfolio of content and communities you’ve grown.
• A culture-forward point of view: you’re genuinely online, fluent in platform-native formats, and you have the taste to know what good looks like on LinkedIn and Instagram.
• Strong B2B and social forward copywriting — you write conversationally, adapt tone by audience, and keep the brand voice human, sharp, and never templated.
• Hands-on fluency with Adobe for building and editing social assets, plus scheduling and social-management tools.
• Fluent with AI and LLM tools as a creative accelerant — you use them to move faster and sharper, with the judgment to keep the output authentically human and on-brand.
• A scrappy, autonomous owner: self-motivated, resourceful, and comfortable running the show end to end while juggling multiple priorities.
• Community and advocacy instincts — prior experience running an advocacy program or managing a brand community is a plus.
• A data-informed approach: comfortable with analytics and turning performance into better content.
• Bachelor’s degree in Marketing, Communications, Journalism, or equivalent practical experience.

Preferred

• Community and advocacy instincts — prior experience running an advocacy program or managing a brand community is a plus.

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.