Responsibilities

• Develop and execute the organic social strategy across TikTok, Instagram, and YouTube alongside VP of Ecommerce
• Build, manage, and execute the social content calendar
• Identify opportunities for content experimentation, including new formats, trends, and series
• Partner with growth team on affiliate / influencer management including building relationships, maintaining regular communications and managing sample requests
• Turn social into a top-of-funnel growth engine for the brand
• Shoot and edit content quickly using phone-first production
• Produce a consistent stream of native, authentic social content
• Develop repeatable content formats that audiences recognize and engage with
• Create and appear in short-form video content for TikTok, Reels, and Shorts
• Partner directly with the founder/CEO to translate brand vision into social storytelling

Requirements

• Strategic and hands-on. You can build a social strategy and execute it yourself.
• Creative with strong taste. You understand design, storytelling, and internet culture.
• Chronically online. You live on TikTok, Instagram, and YouTube and understand what works.
• Scrappy and fast. You can ideate, shoot, edit, and post content quickly.
• Comfortable on camera. You’re willing to appear in content and represent the brand.
• Design-savvy. You’re comfortable creating quick, on-brand graphics and collateral using tools like Canva, Photoshop or similar design platforms.
• Data-aware. You understand what metrics matter and how to iterate based on performance.
• Founder-compatible. You’re excited to collaborate closely with leadership on brand storytelling.

Benefits

• Free detergent for life
• Be part of a fast-growing DTC brand working in-person in LA alongside the founding team