Responsibilities

• Build and manage weekly and monthly social content calendars across Instagram and TikTok in collaboration with the Head of Marketing
• Develop content concepts and programming aligned with Monostate’s brand positioning, partnerships, launches, and broader marketing goals
• Identify culturally relevant conversations, trends, creators, and social behaviors that can be translated into on-brand content opportunities
• Maintain consistent content cadence, organization, scheduling, and timely execution across all channels
• Concept, shoot, edit, and publish high-volume, social-first content optimized for Instagram and TikTok
• Capture original content featuring store partners, neighborhoods, travel, tastemakers, styling, events, and cultural moments through Monostate’s lens
• Conduct informal on-camera interviews and create engaging short-form storytelling content with partners, creators, and tastemakers
• Manage lightweight content production needs including shoot coordination, creator communication, asset organization, and editing workflows
• Collaborate with external creators, influencers, photographers, videographers, and talent to support larger-scale content opportunities when applicable
• Ensure all content output aligns with Monostate’s visual identity, tone of voice, and overall brand standards

Requirements

• 5+ years experience in social media management and execution for fashion and/or lifestyle brands, ideally including launching new brands
• A portfolio featuring (and account links, if applicable) your own original social content produced and edited for fashion and/or lifestyle brands
• Proven ability to create social content: concepting, shooting, editing on iPhone for Instagram and Tik Tok
• Strong understanding of brand marketing, social strategy and social storytelling
• Strong understanding of influencer marketing and relationship building
• An active and consistent understanding of what’s happening in culture, on social and within the fashion industry now, with a knack for seeing what’s next
• A high taste level and the ability to understand and execute brand art direction
• Strategically-minded with experience directly growing social reach, follower growth and engagement
• Strong written and verbal communication

Preferred

• Experience and comfortable on camera presence