Responsibilities

• Lead the development of performance-driven creative across organic and paid media channels from concepting and capturing to editing and delivery
• Develop platform-native creative strategies that reflect how audiences behave differently across TikTok, Reels, Shorts, and YouTube
• Maintain an expert understanding of Meta, TikTok, YouTube, and emerging platforms, tailoring creative for each
• Collaborate with Creative, Strategy, and Influencer teams to produce thumb-stopping content aligned with brand strategies and campaign concepts
• Support broader campaign objectives with social amplification of experiential activations
• Proactively identify trends, monitor brand and competitive content, track hashtags, and stay ahead of cultural shifts to spark ideas that resonate with target audiences
• Manage content shoots and creative direction of all social deliverables on site, including use of production equipment (e.g., ring lights, tripods, backdrops)
• Manage social content production budgets and timelines to ensure efficient delivery
• Produce content leveraging video and creative editing tools (e.g., CapCut, Adobe Premiere, Photoshop, Canva)
• Exhibit a strong aesthetic sense and adapt ideas to align with brand personality, look and feel, and tone
• Own social ideas and successfully sell them through to clients and external brand stakeholders
• Serve as a thought leader and internal resource on social content best practices and creative inspiration