Imada Wong Communications

Social Content Lead

Los Angeles, CA (Hybrid)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own social content creation and delivery across creator/influencer and brand campaigns.

  • Must-have: 3+ years in creator/influencer, brand content, or creative strategy with a portfolio.
  • Standout: On-site production direction and hands-on use of tools like CapCut or Premiere.

Job Description

Responsibilities
  • Lead the development of performance-driven creative across organic and paid media channels from concepting and capturing to editing and delivery
  • Develop platform-native creative strategies that reflect how audiences behave differently across TikTok, Reels, Shorts, and YouTube
  • Maintain an expert understanding of Meta, TikTok, YouTube, and emerging platforms, tailoring creative for each
  • Collaborate with Creative, Strategy, and Influencer teams to produce thumb-stopping content aligned with brand strategies and campaign concepts
  • Support broader campaign objectives with social amplification of experiential activations
  • Proactively identify trends, monitor brand and competitive content, track hashtags, and stay ahead of cultural shifts to spark ideas that resonate with target audiences
  • Manage content shoots and creative direction of all social deliverables on site, including use of production equipment (e.g., ring lights, tripods, backdrops)
  • Manage social content production budgets and timelines to ensure efficient delivery
  • Produce content leveraging video and creative editing tools (e.g., CapCut, Adobe Premiere, Photoshop, Canva)
  • Exhibit a strong aesthetic sense and adapt ideas to align with brand personality, look and feel, and tone
  • Own social ideas and successfully sell them through to clients and external brand stakeholders
  • Serve as a thought leader and internal resource on social content best practices and creative inspiration
Requirements
  • Bachelor's degree in marketing or related field
  • 3+ years of experience in a creator/influencer, brand content, or creative strategy role (in-house or agency)
  • A portfolio or active feed showcasing high-performing, trend-driven creative work
  • Ability to use insights and data to inform content ideation and planning
  • Expert understanding of major social platforms, their formats, and features
  • Strong video editing and graphic design skills
  • Ability to leverage AI tools for efficiency and creative ideation where appropriate
  • Excellent verbal and written communication skills to clearly articulate creative direction and workflows
  • Strong time management and multitasking capabilities
Benefits
  • Hybrid work model
  • Cell phone reimbursement
  • 20 PTO days accrued annually
  • 19 Holidays (including shutdowns)
  • Birthday off
  • Shutdown for Thanksgiving week
  • Shutdown for Christmas week
  • Flex Fridays – half days on Fridays year-round
  • Bereavement leave
  • Employee referral program
  • 401(k) with company match
  • Competitive medical, dental, and vision insurance