Social & Content Lead

New York City, NY (Hybrid)

$130K/yr – $145K/yrSenior LevelFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive Elm's organic social presence across key platforms, shaping content strategy, production, partnerships, and community growth; lead campaigns, events, and brand moments to elevate Elm as a premium authority in longevity and modern living.

Own and execute the organic social strategy across multiple channels
Lead content production, creative briefs, and campaigns
Grow and nurture an engaged community while tracking performance

Job Description

Responsibilities

Develop and execute Elm's organic social strategy across Instagram, TikTok, YouTube, Substack, and emerging platforms.
Build a content ecosystem that reinforces Elm's authority in longevity science while creating an aspirational lifestyle brand consumers want to follow every day.
Identify opportunities to elevate brand storytelling through culture, beauty, wellness, science, design, food, travel, and modern aging conversations.
Create content that balances aspiration, authority, education, entertainment, and community.
Build repeatable content franchises that drive long-term audience growth and engagement.
Develop platform-specific strategies that maximize reach, engagement, and relevance.
Concept, produce, and publish high-performing social content across all channels.
Develop creative briefs and content concepts for launches, campaigns, partnerships, events, and brand moments.
Capture and create content featuring Martha Stewart, Dr. Dhaval Bhanusali, industry experts, creators, customers, and partners.
Lead content production for events, photoshoots, launches, press moments, and community activations.

Requirements

4-8+ years of experience in social media, content strategy, brand marketing, or digital marketing.
Proven track record growing social channels and building engaged communities.
Strong content creation capabilities across video, photography, copywriting, and storytelling.
Deep understanding of Instagram, TikTok, YouTube, and emerging platforms.
Experience creating content for premium consumer brands.
Strong understanding of social analytics and performance measurement.
Exceptional organizational and project management skills.
Experience working with creators, influencers, talent, or founders.
Beauty, wellness, lifestyle, luxury, or consumer brand experience strongly preferred.

Benefits

Hybrid Work Environment
Unlimited PTO
Summer Fridays
Medical, Dental & Vision Insurance
401(k)
Product Gratis
Friends & Family Discount
Wellness Reimbursement
Phone Reimbursement
Commuter Reimbursement

Elm Biosciences

Elm Biosciences is a clinically advanced skincare brand built on breakthrough science co-founded by cultural icon Martha Stewart and board-certified dermatologist Dr Dhaval Bhanusali. Our lab-to-patient model accelerates the path from clinical research to real-world results, making next-generation technologies accessible to consumers for the first time. Backed by an advisory board of more than 350 dermatologists, scientists, and medical researchers, Elm is redefining what’s possible in skincare—delivering potent, results-driven formulas that rival in-office treatments.

Founded in 2025

New York, New York, USA

6 employees (2 in marketing)

www.elmbiosciences.com