Responsibilities

• Concept and develop creative ideas for photos and videos that support the overall executive communications program and align with Meta's policy communications priorities
• Capture high-quality photo and video content for executive social channels, including setting up and operating camera, lighting, and audio equipment
• Edit and produce platform-native video and photo content using AI-powered editing tools and post-production software to accelerate workflows and enhance quality
• Develop and drive the overarching social content strategy for executive public-facing channels across social platforms
• Adapt creative concepts, tone, format, and cadence to each platform's audience and conventions
• Translate complex policy positions, product announcements, and corporate narratives into accessible, engaging visual content that resonates with diverse global audiences
• Partner closely with executive leadership, policy communications, and cross-functional teams including product, legal, and government affairs to align creative content with broader communications strategy
• Establish and maintain a content calendar that coordinates executive social activity with major company milestones, policy moments, product launches, and external events
• Identify proactive opportunities for executives to engage publicly on emerging policy, technology, and cultural moments, developing rapid-response content recommendations
• Analyze social performance data and audience engagement signals to inform creative decisions and optimize content strategy

Requirements

• 8+ years of experience in content creation, video production, digital communications, or social media strategy, with direct experience producing photo and video content for senior executives or public figures
• Experience capturing professional photo and video content, including hands-on setup and operation of camera, lighting, and audio equipment
• Experience concepting and developing creative ideas for social content that support broader communications or marketing programs
• Experience with video editing software and post-production workflows, including use of AI-powered editing tools
• Experience developing social content strategies and producing platform-native content across social platforms
• Experience using social analytics and performance data to evaluate content effectiveness and inform creative decisions

Preferred

• Experience managing rapid-response content production during high-stakes policy, regulatory, or reputational moments
• Demonstrated ability to operate across a matrixed organization with multiple cross-functional communications partners including legal, policy, and product teams
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience integrating AI tools across the content lifecycle including ideation, capture planning, editing, and audience analysis
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience producing photo and video content for executives and public figures