Responsibilities

• Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms
• Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence
• Concept, script, film, edit, and publish short-form video from start to finish
• Be comfortable appearing on camera and pulling other members of the Blossom team into content
• Build repeatable content franchises that audiences recognize and want to come back to
• Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate
• Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing
• Work with creators, clinicians, patients, and members of our team to source and produce compelling content
• Manage and grow our social community through comments, DMs, and conversations
• Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines

Requirements

• You have 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or your own audience
• You have personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth
• You’ve created content that has generated 1M+ organic views within a 90-day period
• You have a portfolio of short-form content that you personally concepted, filmed, and edited
• You understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them
• You’re fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture
• You can edit quickly in CapCut, Premiere, or similar tools
• You understand what makes organic content different from paid creative and can make content that works in both environments
• You’re comfortable on camera and comfortable directing other people on camera
• You’re highly self-directed. You don't need someone handing you a content calendar every Monday

Preferred

• Bonus: You’ve built an audience from zero, created paid social ads that converted, worked with creators or influencers, or created content in healthcare, wellness, consumer, or another regulated category.

Benefits

• Beautiful, sunshine and snack-filled office in the heart of Flatiron, Manhattan