Social and Community Manager

Responsibilities

• Social strategy & calendar
• Partner with the VP of Marketing to set the organic social strategy and quarterly content themes
• Own and maintain the content calendar across all channels, balancing evergreen, launch and timely posts
• Write briefs for the UGC Content Creator, creative team and outside creators
• Write captions and copy that capture Topo's voice and drive engagement and clicks
• Publish and schedule across platforms; stay current on algorithm and format changes
• Influencer, ambassador & affiliate program
• Identify, vet and recruit outdoor and lifestyle creators that fit the brand
• Manage ambassador and affiliate relationships, including terms, deliverables, product seeding and payouts
• Provide creative direction and brand guidelines to partners

Requirements

• 4-6 years in social media marketing, community management or influencer marketing, ideally at a DTC or outdoor/lifestyle brand
• Bachelor’s degree in related field preferred
• Proven record of growing organic reach, engagement and community on Instagram, Youtube and Tiko
• Hands-on experience running influencer, ambassador or affiliate programs, from micro-creators to larger partners
• Experience with scheduling and listening tools (Later, Sprout Social, Hootsuite or similar) and Meta Business Suite / TikTok for Business
• Comfortable with Figma or Adobe for light design (stories, carousels, graphics)
• Strategic planning: Builds content themes and calendars tied to launches, seasons and business goals
• Brief writing: Writes clear briefs that get creators to great content on the first pass
• Copywriting: Writes in Topo's voice: authentic, casually serious, fun
• Community instincts: Knows when to answer, when to engage, and when to hand off to CX

Benefits

• medical
• dental
• vision
• 401k with a match
• an annual activity / mental health allowance
• Flexible Time Off
• paid volunteer days
• generous product allowance and discount