Responsibilities

• Managing day-to-day engagement across LinkedIn, X, Instagram, YouTube, and Reddit, responding to comments, DMs, and mentions with a voice that's human first
• Proactively building community, customer love, and advocacy — identifying and nurturing fans, developers, and customers into repeat advocates for Plaid (superfans, referrals, UGC)
• Defining Plaid's voice on social media, in partnership with the Social Lead and larger Brand team
• Staying culturally tuned in, knowing what trend or moment is worth jumping on and what to skip
• Monitoring conversations and sentiment across channels, flagging trends, questions, or risks to the Social Lead and relevant teams
• Supporting execution of community-facing content and campaigns in partnership with content and design
• Adapting tone and approach for each platform's distinct culture and norms
• Tracking engagement metrics and contributing to regular reporting
• Escalating sensitive situations, including PR risk or customer issues, quickly and calmly

Requirements

• 3-5 years of experience managing B2B social channels, in-house, including building community and customer advocacy
• Working knowledge of LinkedIn, X, Instagram, YouTube, and Reddit, including the distinct culture and etiquette of each platform
• A sharp, current feel for internet/meme culture and what's culturally relevant right now
• Strong, adaptable writing skills, with the ability to shift tone across channels while staying on-brand
• A level head under pressure, with good judgment on when to respond directly versus escalate
• Interest in fintech or technology, with a genuine curiosity to learn the space
• Strong organizational skills, with the ability to manage multiple platforms and stakeholders at once

Benefits

• Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k).