Responsibilities

• Own ZICO's day-to-day voice across social and digital channels, translating brand strategy, marketing priorities, and tentpole campaigns into ongoing storytelling.
• Develop recurring editorial franchises, social-first content series, and growth initiatives that reinforce a premium brand voice.
• Own channel strategy, publishing calendars, and daily execution across Instagram, TikTok, YouTube, LinkedIn, Strava and Runna.
• Manage community engagement through thoughtful outreach, online engagement, and execution of influencer platforms.
• Set KPIs and channel growth targets with the Director, Brand, Culture & Community. Track performance and adapt as necessary to hit goals based on data.
• Partner with producers and agencies to keep brand voice and calendar cohesive across launches and promotions.
• Track industry trends and competitors to identify new opportunities.
• Develop original, social-first content worth creating. Social is awash in noise. You know how to execute daily content that differentiates, sparks conversation, and is worth sharing.
• Ideating and collaborating on content creation with growing roster of brand athletes.
• Write sharp copy that demands attention in ZICO's confident, distinctive voice.

Requirements

• 4–7 years of experience in content, social media, community, editorial, creative production, building performance driven influencer programs, or brand marketing.
• Track record of building and growing highly engaged communities online and hitting ambitious organic social growth goals across multiple channels and communities (Instagram, TikTok, Strava, Runna, etc.).
• Experience managing creators and performance driven influencer partnerships at scale.
• Exceptional communication skills — flawless writing with a sharp, confident tone of voice.
• Exceptional photography, videography and editing skills, with a portfolio showing strong creative taste, storytelling, and visual judgment.
• Proven ability to translate premium brand campaigns into compelling always-on social storytelling.
• Genuine passion for sport, wellness and contemporary culture — you don't just document it, you're in it.
• Bachelor's degree.