Responsibilities

• Plan and develop marketing campaigns for product launches, promotions, and seasonal moments
• Build marketing calendars that map out campaigns, social teasers, influencer content, and launch moments
• Develop creative concepts for launches, sales, and brand moments
• Lead social strategy across platforms including TikTok, Instagram, and emerging platforms
• Identify social trends, content opportunities, and cultural moments relevant to our audience
• Ensure our content feels modern, engaging, and aligned with social culture
• Help plan and execute product launch campaigns from concept to release
• Coordinate teaser content, creator content, and launch storytelling
• Build hype and anticipation leading up to launches
• Brief designers, creators, and internal teams on campaign creative

Requirements

• 3+ years of experience in social media marketing, brand marketing, or campaign marketing
• Strong understanding of TikTok, Instagram, and social media culture
• Experience planning and executing marketing campaigns or product launches
• Strong creative instincts and understanding of what makes content engaging
• Someone who is highly creative, trend-aware, and passionate about building exciting campaigns around products.
• Ability to organize and execute multiple campaigns simultaneously
• Experience in beauty, fragrance, fashion, or DTC brands is required

Preferred

• Experience working with creators, influencers, or UGC is a strong plus