Social Analyst (Social Intelligence & Listening) at Hasbro | USA | $82K/yr – $123K/yr

Hasbro

Social Analyst (Social Intelligence & Listening)

USA (Hybrid)

$82K/yr – $123K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own social listening strategy and translate audience signals into cross-brand content plans, franchise development, and IP strategy.

Turn real-time listening insights into actionable guidance for marketing, PR, licensing, and product teams.
Scale cross-brand learning and two-to-three-year franchise planning using data-driven storytelling and audience demand signals.

Job Description

Responsibilities

Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises
Facilitate bi-weekly social listening stand-ups, synthesizing real-time insights into clear, actionable takeaways for cross-functional teams
Identify whitespace opportunities, unmet audience needs, and signals that inform content planning as well as franchise development and licensed product innovation
Own and deliver monthly social health reports across channels, highlighting performance trends, risks, and opportunities
Produce campaign pulse reporting (24-hour, 7-day, and wrap reports) with actionable recommendations to optimize in-flight and future campaigns
Develop and present quarterly cross-brand learning agendas and resulting best practices, translating insights into strategic implications for stakeholders
Inspire and enable reactive social content, rooted in what our fans and communities care about, building relationships beyond transactional purchases
Shape media planning and brief responses by integrating audience insights, platform behaviors, and cultural context
Support PR and announcement strategy (e.g., major franchise reveals) with predictive and reactive social insights
Partner with franchise, licensing, and brand teams to bring social insights upstream into 2–3 year franchise planning and canon development

Requirements

5–8+ years in social analytics, digital intelligence, or consumer insights
Deep expertise in social listening platforms (Sprinklr preferred) and large-scale data interpretation
Experience supporting entertainment, gaming, toys, or franchise-based brands strongly preferred
Ability to translate data into compelling narratives and strategic recommendations
Strong understanding of platform dynamics, fandom culture, and internet trends
Experience influencing cross-functional stakeholders (marketing, PR, product, licensing, etc.)
Comfort working across both real-time reporting and long-term strategic analysis
Strong background in social listening query development and insight synthesization

Preferred

Experience supporting entertainment, gaming, toys, or franchise-based brands strongly preferred

Benefits

Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval