Social Affiliate & Influencer Marketing Specialist (GLW)

Responsibilities

• Creator & affiliate recruitment: Identify, source, and recruit high-potential creators and affiliates across priority social platforms, with an emphasis on partners who demonstrate strong audience trust and conversion potential (DTC focus) — not simply reach.
• Outreach & relationship management: Own creator outreach, follow-up, onboarding, gifting/seeding coordination, and ongoing communication to keep partners engaged and activated.
• Affiliate activation: Support the growth of our social affiliate program, including affiliate setup, links/codes, incentives, campaign communication, and partner activation through platforms such as Superfiliate.
• Creator pipeline management: Maintain an organized pipeline of prospects, active creators, ambassadors, and affiliates; track status, deliverables, performance, and next steps.
• Content generation: Drive a consistent flow of creator-led video and UGC by communicating briefs, following up on deliverables, and helping creators develop strong, brand-aligned content.
• Product launches: Support creator seeding for new product launches, helping generate early content, testimonials, social proof, and affiliate activity.
• Performance optimization: Track creator- and affiliate-level performance, identify top-performing partners and content, and recommend opportunities to increase activation, revenue, and efficiency.
• Partner development: Help identify high-potential creators who can progress from product seeding/community participation into ambassador and higher-performing affiliate relationships.
• Content insights: Identify recurring high-performing hooks, formats, messaging, and creator profiles and share actionable learnings with the broader marketing team.
• Compliance: Ensure creator content follows established brand, claims, sourcing, and disclosure guidelines.

Requirements

• 2-5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field
• Hands-on experience recruiting and managing influencers, creators, ambassadors, and/or affiliates
• Experience with affiliate or creator-management platforms; Superfiliate experience is a plus
• Strong understanding of TikTok, Instagram/Meta, and emerging creator platforms
• A performance mindset and comfort working with metrics such as revenue, conversion, CAC, affiliate activation, and content performance
• Excellent written communication and creator relationship-management skills
• Strong project management skills and an ability to manage a high volume of outreach and follow-up without losing attention to detail
• Experience with consumer brands; experience in wellness, beauty, food/beverage, or other regulated categories is a plus
• An entrepreneurial, test-and-learn approach and comfort operating in a fast-moving environment

Preferred

• Superfiliate experience is a plus
• Experience in wellness, beauty, food/beverage, or other regulated categories is a plus

Benefits

• Comprehensive Health Benefits
• 401K with a generous match
• Generous Paid Time Off and Holidays
• Telemedicine & Employee Assistance Program (EAP) resources
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• Education, Fitness & BeWell Flex Funds
• Rewards & Recognition
• Employee Referral Program
• Free Product across all brands!