Responsibilities

• Partner with the Director of Product to own strategic planning, execution, and optimization of Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, etc.)
• Build always-on and seasonal campaign plans spanning annual, quarterly, and monthly roadmaps
• Develop and maintain channel forecasts aligned with business goals, CAC targets, and revenue KPIs
• Manage full-funnel campaigns from audience segmentation to conversion and remarketing
• Perform ongoing optimizations across bids, budgets, audiences, placements, and creatives to maximize ROAS and efficiency
• Design structured testing roadmaps (creative, audience, landing pages, placements) and rapidly implement learnings
• Monitor performance metrics, diagnose trends, and surface actionable insights to improve conversion efficiency
• Build data-driven recommendations and reporting dashboards
• Partner with Analytics and Product to ensure accurate tracking, attribution, pixels, UTM structure, and data integrity
• Work closely with Creative, Influencer, Organic Social, and Content teams to source, brief, and test ad creatives
• Collaborate with Product and Tech to support landing page testing, site funnel optimizations, and experimentation
• Conduct market and competitive research to identify industry trends, new formats, and emerging acquisition channels