Giraffe Media Group is seeking a creative self-starter to join our team as a SMS Campaign Specialist. In this role, you will support digital marketing initiatives and implement SMS campaigns by developing strategies, creating engaging marketing materials, analyzing campaign performance, ensuring timely execution of deliverables, and staying updated on industry trends.
About Us
We provide global performance marketing solutions to top-tier brands. Giraffe Media Group, LLC is an essential division in a family of technology and advertising companies that have been in business for over 16 years. During that time, we have become industry leaders in a space we helped create. Our team significantly increased in 2022 and continues on track for fast and sustainable growth.
With our top-notch employees residing mainly in the US (but also in other countries), we prioritize team building through a collaborative work environment. Our culture is focused on smarts, continued learning, and working together to meet individual and company goals. We hire those who strive to be the best and provide them with exceptional benefits to improve their lives, including a competitive salary, medical, dental, and vision coverage, 401K with matching contributions, paid time off, employee referral bonuses, and perks like a fully stocked break room with complimentary snacks and coffee, as well as frequent company and team outings.
Come join the team that drives, supports, and empowers its members to accomplish higher career goals and live a better life.
Essential Functions:
The SMS Campaign Specialist will have several key responsibilities in the fulfillment of their duties including:
Offer/Creation:

• Crafting persuasive and captivating ad copy tailored specifically for landing pages.
• Developing engaging and impactful messaging for SMS text messages that adhere to integrity and compliance standards.
• Providing creative direction for landing page concepts in close collaboration with the Web Development team.
• Facilitate the article process to Ensure that messages and articles adhere to style, tone, and structure of the short code briefs.
• Implement updates to WordPress landing pages based on A/B testing results or changes to content or offers, ensuring accurate and timely revisions.
  

Funnel Optimization:

• Creating offer links utilizing platforms such as Voluum, Trello and Metis, to facilitate tracking and monitoring of campaign performance.
• Analyzing data to identify content patterns and optimize campaigns for maximum growth potential.
• Collaborating with the Data Analytics and Business Development teams to gain valuable insights that enhance campaign optimization.
  

Link Checks:

• Verifying that links are accurately directed to the intended web addresses.
• Conducting comprehensive reviews of landing pages to ensure they consistently meet high standards of quality, accuracy, and performance.
• Updating and cleaning data to ensure proper reporting and tracking.
  

Projects:

• Prioritizing and dedicating attention to our major projects while ensuring the completion of our daily tasks.
• Streamlining workflow by organizing information into Excel spreadsheets to enhance work efficiency on a day-by-day basis.
• Driving innovation and creatively advising on new ideas that are business impacting.
  

Experience and Qualifications:
The successful SMS Campaign Specialist should have the ability to comprehend and adhere to all industry regulations.

• Possess creative vision and a strong understanding of best marketing practices.
• Intermediate or Advanced Microsoft Excel skills are a must.
• Exceptional communication skills, including written, verbal, and interpersonal.
• Strong analytical skills and comfort breaking down and attacking open-ended problems.
• Sharp attention to detail and ability to manage tasks.
• Must be willing and able to make data-driven decisions and function in a ROI driven environment.
  

Education and Training
The SMS Campaign Specialist typically needs a bachelor’s degree in general business, marketing and/or management including 2+ years’ work experience within digital marketing or related field.
Giraffe Media Group is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
All work performed for Giraffe Media Group shall be provided through direct employment with GMGVIP, LLC.
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