Responsibilities

• Develop and execute comprehensive marketing plans targeting healthcare providers, hospitals, and community organizations to promote skilled nursing services.
• Create compelling content marketing materials.
• Implement and manage marketing automation tools and CRM systems to streamline outreach efforts and nurture referral relationships.
• Lead cross-functional collaboration with clinical teams, sales teams, and external vendors to ensure cohesive messaging and campaign success.
• Oversee the management of marketing budgets, ensuring efficient allocation of resources across various initiatives.
• Conduct research on market trends, competitor activities, and community needs to inform strategic planning.
• Manage a team of marketing professionals or external agencies to execute projects effectively while maintaining high standards of quality.

Requirements

• Proven experience in marketing management within healthcare or senior care settings, with a focus on skilled nursing or similar services.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines; excellent organizational skills.
• Experience managing marketing or public relations teams with a focus on B2B (business-to-business) outreach.
• Familiarity with CRM systems for tracking leads and managing referral networks effectively.
• Strong analytical skills with the ability to interpret data for performance marketing improvements.
• Excellent communication skills for engaging with diverse stakeholders across healthcare communities and internal teams.
• Bachelor’s degree in Marketing, Communications, Healthcare Administration or related field; advanced certifications are a plus.

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance