Responsibilities

• Recruits, hires, provides orientation/training, and retains a sufficient number of qualified staff to carry out the responsibilities of the Marketing Office.
• Ensures employee performance meets or exceeds expectations and periodic performance appraisals are conducted on a timely basis.
• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
• Coordinates external marketing of Mariner facilities within the community through health providers and organizations.
• Markets the facility’s services to the managed care industry. Participates in contract closings and price negotiations with insurance companies, as assigned.
• Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
• Participates in corporate trade shows, health fairs, and marketing activities, as assigned.

Requirements

• Bachelor’s degree in marketing or a related field is preferred.
• One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing or commensurate educations preferred.
• Familiar with medical terminology.
• Superior presentation skills – both one-on-one and group.
• Proficient in the use of personal computer.