Responsibilities

• Own business analysis of all digital metrics including traffic, conversion rate, average order value, AUR, UPT, gross margin, site engagement rate, digital OSAT scores, returns, and search effectiveness to inform go-forward decisions; drive continuous optimization via A/B testing and data insights.
• Own the end-to-end site merchandising vision and strategy, translating brand positioning and seasonal priorities into compelling digital experiences that drive both brand affinity and financial performance.
• Lead how product stories come to life throughout the entire purchase funnel, including homepage, app, product landing pages, product detail pages, categories and collections, navigation, filters, bundles, and sort logic.
• Balance relational objectives (brand love, storytelling, consumer trust) with transactional goals (revenue, site engagement, AOV, UPT, AUR, and conversion rate).
• Serve as the primary Site Merchandising partner to Merchandising, Planning, Creative, Marketing, UX, Analytics, and Digital Product teams — especially for launch timing and storytelling alignment.
• Translate business and financial goals into clear site merchandising priorities and execution plans.
• Align cross-functional teams around launch timing, promotional strategy, and site readiness to maximize revenue impact.
• Communicate performance, insights, and tradeoffs clearly to senior stakeholders with a strong command of retail and eCommerce KPIs.
• Influence roadmap prioritization for site enhancements, testing, and personalization tied to conversion, AOV, and engagement metrics.
• Leverage consumer behavior and site analytics to optimize product discovery, conversion, basket building, and brand affinity.

Requirements

• 4+ years in site merchandising, ecommerce, or digital retail.
• Strong understanding of ecommerce platforms, merchandising tools, and analytics (Adobe Analytics, Google Analytics, SFCC, Shopify, Bright Edge, etc.)
• Ecommerce & Financial Leadership: Proven ability to optimize digital experiences to drive both transactional and relational objectives and strong understanding of the digital P&L.
• Innovative, Brand-Forward Thinking: Thrives in ambiguity, transforming emerging opportunities into clear strategies with measurable outcomes.
• Proven Leadership Skills: Influences teams and stakeholders to deliver intended results, including leaders, peers, and direct reports.

Preferred

• Bachelor’s degree
• Familiarity with experimentation (A/B testing) and performance optimization
• Strong cross-functional collaborator with excellent organizational and execution skills