Responsibilities

• Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content
• Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement
• Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story
• Discussing & Brain-storming ideas with key stakeholders and contributing towards creatin a playbook of generating high-retention narratives
• Bottom line - help us get more users who love our content!
• Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements
• Participate in A/B testing to refine and identify the best-performing ad variations
• Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates
• Work closely with the marketing team to align content of the ads with campaign goals and performance targets
• Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives

Requirements

• 3-5 years of experience in copywriting or content creation, with a focus on performance marketing, social media ads, or long-form digital content
• Proven track record of writing high-conversion ad content, especially for social media platforms
• Experience in continuous iteration and optimizing content based on performance data (CPI, completion rates, CTR, etc.)
• Strong understanding of U.S. audience behavior and cultural trends
• Familiarity with social media platforms like Facebook, Tiktok & YouTube and the various inventories associated with them
• Familiarity with A/B testing and performance analysis tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager)
• Ability to collaborate cross-functionally with marketing, creative, and analytics teams
• Excellent communication skills and attention to detail

Preferred

• Experience working with audio-based content (e.g., podcasts, audiobooks) or long-form story writing
• Familiarity with content optimization strategies for long-form ads and popular social media trends
• Experience with iterative content development and rapid testing environments focusing on improving the efficiency and performance of the ads
• An Understanding of the various performance metrics and experience with reading and analyzing these metrics to draw needle-moving insights to improve script performance