Shopper Marketing Manager

USA (Hybrid)

$67K/yr - $92K/yr (Est.)Mid Level2+ years expContract

Posted 3 months ago

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Job Summary

Drive end-to-end project management for client and retailer initiatives in a marketing agency, coordinating cross-functional teams and budgets.

  • Own end-to-end project planning, budgeting, and execution with cross-functional teams.
  • Must-have: Proficiency in Microsoft Suite for tracking and reporting.
  • Dallas-based hybrid role with agency/CPG client-service experience.

Job Description

Responsibilities

  • In this role, you’ll partner closely with clients and internal teams to manage and assist in projects end-to-end from planning and budgeting, to flawless execution.
  • Proactive management of project timelines and tasks
  • Ability to troubleshoot, be a proactive thinker and problem-solver
  • Coordination and partnership with retailer marketing departments, external vendors, retailer contacts, other CPG brands, and agency partners
  • Financial proficiency with budgeting, invoicing, tracking, and reconciliation
  • Active participation in both internal and client status calls
  • Team collaboration, while exhibiting a high-level of personal responsibility and commitment
  • Demonstration of presentation skills, both written and verbal
  • Curiosity and a desire to learn and stay on top of industry trends
  • A combination of self-starter and team-player mindsets; contribute to agency initiatives and culture

Requirements

  • Education: Four-year Degree in marketing, communication, or related field
  • Experience: 2-5 yrs Agency or CPG / Client Service
  • Location: preferably Dallas-based with hybrid in-office schedule, open to fully remote for right candidate
  • Analytical and problem-solving skills
  • Must be proficient in Microsoft Suite
  • Positive, can-do attitude

Preferred

  • Knowledge and experience of CPG Shopper marketing within Mass, Club and Grocery channels
  • Knowledge and experience of Retailer Media Networks (RMN), in-network retailer vendor partners, in-store sampling and 3rd party vendor solutions
  • Full understanding of Shopper / Omnichannel program life cycle (sell in through sell through)
  • Curiosity and a desire to learn and stay on top of industry trends
  • A combination of self-starter and team-player mindsets; contribute to agency initiatives and culture

The Wilson Group (TWG)

Founded in 1989 in Dallas, TX by consumer packaged goods and ad agency veteran, Jim Wilson.Working with some of the most popular brands in retail, TWG has been interacting and connecting with consumers along the path to purchase for over three decades. We provide expertise across a multitude of disciplines, resulting in fully integrated promotion plans that reach consumers at the various touch-points throughout the shopping journey. It’s what we do.

Founded in 1989
Dallas, Texas, USA
22 employees (6 in marketing)

Traffic Signals

Monthly Visitors
810
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
5 (23% of company)
Median Career Experience
15 years
Median Tenure
1.2 years