Senior Marketing Manager
eSmart Systems
Boulder, CO (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
2 hrs ago
Shopper Marketing Manager
Springdale, AR (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive shopper marketing strategy and execution for Tyson Foods' brand portfolio with cross-functional alignment and data-driven planning.
- Own shopper plans and programs for designated retailers
- Must-have: 5+ years in marketing/sales/CPG with shopper marketing experience
- Standout: Agency management and cross-functional planning experience
Job Description
Responsibilities
- Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts.
- Partner with the Sr Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers.
- Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs.
- Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase.
- Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams.
- Ensure all programs are delivered on time and within budget.
- Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams.
- Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth.
- Develop and align plans across Sales, Brand, and Customer priorities.
- Influence cross-functional teams at the manager and director+ levels throughout planning, budgeting, and program development.
Requirements
- Minimum of 5+ years of experience in marketing, sales, market research, or agency roles within the food or consumer packaged goods industry.
- At least 1 year of shopper marketing experience.
- Advanced proficiency in Microsoft Excel, including complex analytical tools and budget management.
- Moderate to advanced proficiency in PowerPoint.
- Experience using syndicated data sources such as Nielsen, IRI, or Spectra.
- Strong presentation and public speaking skills.
- Excellent verbal and written communication skills.
- Proven ability to collaborate across sales, agency, brand, and retail execution teams
- Travel: Limited travel required, with occasional trips throughout the year
Preferred
- Bachelor’s degree in Marketing or a related business field preferred
- At least 1 year of shopper marketing experience preferred
Benefits
- We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
Tyson Foods
The story of Tyson Foods is rooted in hard work, humility and purpose. We are a world-class food company and recognized leader in protein. Our mission is to bring high-quality food to every table in the world, safely, sustainably and affordably, now and for future generations.
