Shopper Marketing Manager

Salt Lake City, UT (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive retail media, shopper marketing, and eCommerce growth for trü frü across major retailers and platforms.

  • Own strategy and optimization of retail media and digital shelf to grow online share.
  • Must-have: 3+ years in CPG shopper marketing or digital commerce with cross-functional collaboration.
  • Standout: End-to-end platform experience across Amazon, Walmart Connect, Roundel, Kroger Precision Marketing.

Job Description

Drive retail media, shopper marketing, and eCommerce growth for trü frü across major retailers and platforms.

  • Own strategy and optimization of retail media and digital shelf to grow online share.
  • Manage agencies and vendors to deliver ROI aligned with business objectives.
  • Oversee media spend allocation across Amazon and retail media networks for efficiency.
  • Serve as subject matter expert on Amazon, Walmart Connect, Roundel, and Kroger Precision Marketing.
  • Partner with sales to prioritize retailers and support eBusiness objectives.
  • Identify and scale omni-channel tactics to improve shopper journey and velocity.
  • Lead coupon and cashback programs (e.g., Ibotta) to drive trial and incremental sales.
  • Lead paid search strategy and performance across key retail platforms to grow share and conversion.
  • Own digital shelf excellence with PDP audits, content optimization, and asset management.
  • Track and analyze eCommerce and retail media performance to inform optimization (ROAS, share of search, keyword effectiveness).
  • Must-have: 3+ years in CPG shopper marketing or digital commerce with cross-functional collaboration.
  • Must-have: Experience working with agencies and managing campaigns on Kroger.com and Instacart.
  • Must-have: Proficiency in Microsoft Office or equivalent tools for reporting and analysis.
  • Standout: Cross-functional collaboration with sales and eBusiness teams across multiple retailers.
  • Competitive salary, including a target bonus and an impressive benefits package!
  • Flexible Paid Time Off
  • Excellent health, dental & vision insurance, with family options
  • Long-term disability and short-term disability
  • Employee Assistance Program (EAP)
  • 401K retirement saving
  • Casual office dress code
  • A dynamic, ambitious, indulgently fun work environment
Trü Frü logo

Trü Frü

3.7 Glassdoor

Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.

Founded in 2017
Salt Lake City, Utah, USA
87 employees (20 in marketing)
65% recommend to a friend

Traffic Signals

Monthly Visitors
52.2K
Traffic Source Mix
Search
56%
Direct
36.4%
Referral
4.2%
Social
2.7%
Paid
0.5%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
17 (20% of company)

Recent News