Shopper Marketing Manager

Responsibilities

• Leverage existing relationships while developing and managing key strategic partners within retail and wholesale customers.
• Create and execute seasonal marketing and merchandising programs that drive sales and category growth.
• Analyze account performance using retail and category management data from platforms such as Circana, Nielsen, SPINS, and 84.51.
• Develop customized recommendations, merchandising strategies, and promotional plans based on retail insights and market opportunities.
• Negotiate and manage promotional programs, including: In-store sampling; Display contests; Digital coupons; Loyalty programs; E-commerce initiatives; Local events; Other volume-driving promotions
• Collaborate with sales organizations and internal marketing teams to optimize program effectiveness and retailer engagement.
• Manage assigned budgets and ensure compliance with organization funding guidelines.
• Serve as a primary representative of USA Pears to retailers, wholesalers, growers, shippers, vendors, and industry partners.
• Conduct in-person meetings, virtual presentations, phone calls, written communications, and in orchard tours.
• Deliver presentations and participate in public speaking opportunities at industry events and conferences.

Requirements

• Bachelor's degree preferred, or a minimum of three years of food industry experience.
• Experience in retail marketing, shopper marketing, category management, or produce merchandising.
• Knowledge of retail produce buying practices and operations.
• Existing US grocery retail and wholesale relationships
• Strong communication, presentation, and relationship-building skills.
• Excellent analytical and problem-solving abilities.
• Ability to work independently and effectively from a home office environment.
• Proficiency with Microsoft 365 applications, including Teams, Word, Excel, PowerPoint, and Outlook.
• Ability to travel regularly and manage a flexible schedule.
• Ability to lift up to 50 pounds.

Preferred

• Experience using retail data and analytics platforms such as Circana, Nielsen, SPINS, and 84.51.
• Strong understanding of data-driven marketing and promotional strategy development.
• Prior CPG Sales and Marketing experience a plus.