Director, Shopper Creative (Water, Tea, and Coffee)

Responsibilities

• Lead creative excellence, serving as the single point of contact for retail and shopper executions between creative strategy, category, and localization teams.
• Lead creative strategy for shopper marketing across brands in the portfolio.
• Collaborate with the Creative Strategy and Brand/Category teams to define opportunities for brand growth and build plans to translate those opportunities into shopper campaigns.
• Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands across traditional and digital retail experiences.
• Develop inspiring commerce briefs that connect business objectives, shopper insights, and retail opportunities, resulting in scalable, best-in-class playbooks that enable strong System execution across channels and customers.
• Amplify creative ideas for global and regional projects into contemporary communications that unlock future brand growth and excite consumers to build Brand Love (i.e., Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets, etc.).
• Lead omnichannel shopper strategy and creative development in partnership with agency teams, ensuring creative excellence to drive purchase in-store and online.
• Serve as an omnichannel SME and trusted partner across internal and agency teams to ensure programs are seamlessly executed across channels and delivered on time and on budget.

Requirements

• 8+ years of creative content/marketing experience.
• Deep consumer understanding, knowledge of cultural trends, awareness of current and future business needs, and experience leading internal and agency teams.
• Demonstrated ability to develop creative strategy and execution plans.
• Skilled in translating business needs and consumer/shopper insights into impactful creative executions, with data-backed solutions that drive retail sales, category growth, and basket size.
• Ability to inspire and evaluate commerce strategy and creative based on strategic alignment, creativity, consumer impact, and System needs.
• Knowledge of shopper creative best practices to ensure all creative deliverables are optimized for the channel and placement.
• Stay ahead of trends in omnichannel commerce, consumer behaviors, and retail innovations to build compelling shopper programs for the future.
• Experience in shopper content development and production.
• Exceptional leadership, collaboration, and influencing skills to navigate cross-functional teams and inspire internal and external stakeholders.
• Prior CPG experience preferred.

Benefits

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Topo Chico, Dasani, Gold Peak, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, creating a creative culture that supports risk-taking and innovation.
• Innovation & Technology: The opportunity to work with an award-winning team that is on the cutting edge of innovation.