Responsibilities

• Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans.
• Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
• Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance.
• Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
• Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion.
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
• Own shopper marketing budget planning, allocation, and ROI measurement.
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation.
• Drive post-campaign analytics and reporting to inform future strategy and maximize effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum 7-10 years of progressive CPG brand/shopper marketing experience, with proven impact at national and key account levels.
• Demonstrated success in building/executing omnichannel programs across top retailers.
• Exceptional project management, leadership, and analytical skills.
• Passion for purpose-driven brands and an innovative mindset.

Benefits

• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in NYC