Responsibilities

• Strategy Leadership: Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans. Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
• Team & Stakeholder Management: Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance. Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
• Retailer Partnerships & Omnichannel Execution: Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion. Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
• Budget & Resource Management: Own shopper marketing budget planning, allocation, and ROI measurement. Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Innovation & Continuous Improvement: Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation. Drive post-campaign analytics and reporting to inform future strategy and maximize effectiveness.