Shopper Marketing Director

New York, USA (Hybrid)

$135K/yr – $150K/yrSenior Level12+ years expFull time

Posted 6 months ago

Job Summary

Lead Shopper Marketing Director driving multi-market growth for major brands, owning revenue, executive relationships, and cross-functional activation strategy.

  • Own multi-year partner strategies and revenue growth with executive-aligned clients.
  • Must-have: 12+ years in shopper/retail activation and senior account leadership.
  • Standout: Proven track record turning executive relationships into revenue growth.

Job Description

Responsibilities

  • Grow revenue within existing accounts
  • Unlocking new business opportunities
  • Elevate client partnerships to executive level
  • Turn shopper strategy into sustainable business growth
  • Operate as a senior advisor connecting brand ambition to retail performance
  • Own the financial health and expansion of your portfolio
  • Build multi-year partnership strategies with key accounts
  • Contribute to pipeline forecasting and revenue planning
  • Own executive-level relationships (VP Marketing, CMO, Shopper Leads)
  • Influence client investment decisions toward activation and retail growth

Requirements

  • 12+ years’ experience in shopper marketing, retail activation, or below-the-line agency environments
  • Proven Director or Senior Account Director
  • Demonstrated track record of growing accounts year-on-year
  • Strong FMCG and retail client background
  • Experience influencing executive-level stakeholders
  • Deep understanding of retail ecosystems and shopper conversion strategy
  • Experience contributing to agency new business wins

Preferred

  • Experience leading shopper activation at scale across multiple markets.
  • Proven track record of turning executive relationships into revenue growth.
  • Strong ability to translate data insights into scalable growth plans.

Benefits

  • This role offers the opportunity to: Drive significant revenue growth across major global brands.
  • Operate at executive level within a globally connected agency.
  • Influence shopper strategy across markets and channels.
  • Shape long-term client partnerships.
  • Play a central role in the commercial success of the agency.
  • We are an equal opportunities employer.
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adm Indicia

We are the brand activation agency – we create and activate meaningful experiences that drive ROI.We deliver impact through every stage of the customer journey, connecting with audiences in the most effective way possible to unlock powerful, sustainable brand engagement.adm Indicia formed in July 2025 following the acquisition of Indicia Worldwide by adm Group.

London, England, GBR
1.3K employees (186 in marketing)

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

See all adm Indicia salaries

Marketing Team

Marketing Team Size
126 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
10.1K
Traffic Source Mix
Search
21.3%
Direct
67.5%
Referral
6.1%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~1.3K
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Shopper Marketing Director

adm Indicia · New York, USA · Hybrid