Service Line Marketing Lead at Thoughtworks | New York City, NY | $112K/yr – $170K/yr

Thoughtworks

Service Line Marketing Lead

New York City, NY (On-site)

$112K/yr – $170K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the executive narrative and assets for Thoughtworks Technology Advisory and Product Innovation, turning engineering-led capabilities into board-ready value propositions and reusable assets that accelerate priority opportunities.

Executive Narrative: shape differentiated POVs and board-ready messaging for senior leaders.
Asset Creation: develop high-credibility POVs, white papers, and client impact stories with emphasis on quality and reuse.
Go-to-Market Enablement: align content, analysts, and sales with cohesive campaigns and strategic partnerships.

Job Description

Responsibilities

Define and evolve a differentiated executive narrative for Technology Advisory service line that reflects Thoughtworks engineering-led, execution-grounded point of view.
Translate advisory capabilities into outcome-led, board-level messaging that resonates with CEOs, CFOs, CTOs and other senior executives.
For the Product Innovation service line, own and evolve a competitive GTM value proposition and campaign ideas that showcase Thoughtworks' product thinking, platform integration, engineering expertise, and AI-driven approach that resonates with senior product and digital executives.
Collaborate with Analyst Relations to shape positioning input, narratives and proof points for external credibility.
Ensure both service lines are clearly anchored within Thoughtworks’ Rebuild, Rewire, Reimagine (3Rs) narrative and consistently reflected in global campaigns and priority pursuits.
Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and high-stakes executive conversations.
Develop signature executive POVs, narratives and messaging frameworks that demonstrate Technology Advisory’s relevance and differentiation
Provide relevant inputs to the Global Content team on thought leadership that reflects modern product practices including product discovery, platform thinking, digital experience, and AI-enabled product development.
Own the creation and orchestration of high-credibility executive assets including POVs, white papers, and client impact stories with an emphasis on quality, reuse, and influence over volume.
Partner with Service line leadership to synthesize client feedback, market signals and engagement learnings into actionable insights and content themes.
Where appropriate, collaborate on selectively co-created thought leadership with strategic partners to strengthen executive relevance and credibility.
Partner with the content team to develop customer references, testimonials, and case studies for external and internal use
Support Technology Advisory Leaders in developing advisory-led entry strategies,executive pursuit narratives and tailored materials for priority accounts
Develop suitable enablement assets for each service line (for example product value propositions, product lifecycle frameworks, and innovation playbooks tailored for product and digital leaders and executive-grade assets such as value realization frameworks, strategy playbook, etc).
Ensure coherence and quality across service line assets used in sales enablement, analyst engagement, web presence and executive facing materials, including joint materials where relevant.
Act as a steward of clarity and consistency, ensuring assets remain current, credible, and aligned with the evolving advisory narrative.
Enable Service Line and Sales teams to position Thoughtworks as a partner for end-to-end product development - from concept to scale - through clear, reusable narratives and assets.
Own the relevant capabilities pages on the corporate website, ensuring quality engagement through positioning, proof, differentiation, thought leadership, and show vs. tell marketing.
Work closely with service line leadership to support go-to-market focus, narrative clarity and priority account pursuits.
Collaborate with other Service Line marketers to ensure Technology Advisory messaging is accurately and appropriately integrated into broader offerings and campaigns worth noting.

Thoughtworks

3.4 Glassdoor

We are a global technology consultancy that delivers extraordinary impact by blending design, engineering and AI expertise.For 30 years, our commitment to design-led thinking, engineering excellence and innovation means we prioritize people, build teams with strong technical foundations and embed AI into every step of the process – not just as a tool but as a mindset. It’s this approach that sets us apart, sparks bold ideas and empowers us to drive real, lasting innovation.We’re not preparing for the future – we’re defining it.

Founded in 1993

Chicago, Illinois, USA

12K employees

www.thoughtworks.com

55% recommend to a friend

54% CEO approval