SEO & Website Strategist at Heartland Home Services | USA

Heartland Home Services

SEO & Website Strategist

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional organic growth as an SEO & Website Strategist by owning technical, on-page, and off-page SEO, WordPress management, analytics, and cross-functional collaboration to boost visibility and ROI.

Own regional organic growth through technical and content optimization, WordPress management, and analytics.
Must-have: 3+ years of proven SEO strategy success with WordPress and tooling such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
Standout: Ability to translate GA4/GTM data into actionable executive-level insights and coordinate complex fixes with designers/developers.

Job Description

Responsibilities

Develop and execute comprehensive on-page, off-page, and technical SEO frameworks to maximize organic visibility and market share.
Perform sophisticated keyword research and competitive gap analysis to inform high-impact content strategies and SEO briefs.
Conduct regular site audits using Ahrefs, SEMrush, and Screaming Frog to identify and remediate crawl errors, indexation issues, and schema opportunities.
Oversee backlink profiles, internal linking logic, and metadata optimization to solidify domain authority and ranking stability.
Manage the WordPress environment, ensuring all updates, design iterations, and content deployments align with SEO and performance standards.
Monitor and enhance Core Web Vitals, site speed, and mobile responsiveness to maintain a competitive technical edge.
Act as the strategic point of contact for external designers and developers to execute complex technical fixes and site architecture improvements.
Architect and maintain robust measurement frameworks using GA4 and Google Tag Manager to track the full user journey and SEO ROI.
Utilize heatmaps, session recordings, and A/B testing to identify friction points and implement UX/UI enhancements that drive lead generation.
Synthesize complex data sets into executive-level monthly reports, providing clear, actionable insights for stakeholders.

Requirements

3+ years of proven success in SEO strategy and website management, ideally within an environment focused on high-growth organic performance.
Deep proficiency in the WordPress ecosystem, including experience with page builders (Elementor/Divi) and a functional understanding of HTML/CSS.
Expert-level command of Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
Advanced knowledge of GA4 and GTM; ability to derive strategic meaning from raw data.
Exceptional ability to articulate complex SEO concepts to non-technical team members and align digital initiatives with broader business objectives.
A proactive commitment to staying ahead of search engine algorithm shifts and emerging digital marketing trends.

Heartland Home Services

Founded in 2017 on the principle of SHARED STRENGTH, DELIVERED LOCALLY. Heartland Home Services leads the market in residential home services and is designed to empower, engage, and INSPIRE OUR BRANDS to accelerate performance every step of the way. We are committed to being the EMPLOYER OF CHOICE, growing our presence across the United States with a passion to ignite career opportunities for our people. Headquartered in Michigan and rooted in our Midwestern values, WE ARE DEDICATED to building a better future where we live and work.

Founded in 1988

Grand Rapids, Michigan, USA

66 employees (14 in marketing)

www.heartlandhomeservices.com