Responsibilities

• Own and execute SEO strategy across brand, retail, product, educational, and local search initiatives.
• Manage day-to-day website content updates, including creating, editing, formatting, QA-ing, and publishing pages through the CMS.
• Serve as a key non-technical website administrator, ensuring site content is accurate, optimized, organized, and up to date.
• Manage and maintain content within Contentful , including page entries, content modules, images, metadata, internal links, redirects, and publishing workflows.
• Partner with marketing, creative, compliance, retail, e-commerce, and development teams to launch website updates, campaigns, landing pages, and content improvements.
• Conduct keyword research and competitive analysis to identify growth opportunities across cannabis products, dispensary searches, consumer education, and high-intent local queries.
• Create, optimize, and update website content, including landing pages, blog content, educational resources, product/category pages, location pages, metadata, and internal linking.
• Lead local SEO efforts for dispensary locations, including location page optimization, Google Business Profile alignment, local landing pages, citation consistency, reviews, and location-based keyword strategy.
• Monitor website performance from a marketing and content perspective, including traffic, engagement, rankings, conversions, content quality, broken links, page accuracy, metadata coverage, internal linking, and user experience.
• Identify and resolve basic website content issues, escalating technical bugs or development needs to the appropriate teams.

Requirements

• 3-5+ years of experience in SEO, website content management, digital marketing, or a similar role.
• Experience using tools such as Google Search Console, GA4, SEMrush, Ahrefs, BrightLocal, Moz, Looker Studio, or similar platforms.
• Strong knowledge of on-page SEO, content SEO, local SEO, keyword research, metadata, internal linking, and website performance reporting.
• Strong organizational and follow-up skills
• Ability to work in a fast-paced, deadline-driven, compliance-heavy environment.
• Bachelor's degree or equivalent combination of work/education experience accepted.

Preferred

• Hands-on experience managing website content through a CMS, with Contentful experience strongly preferred.
• Cannabis industry experience or familiarity with cannabis consumers, products, regulations, and dispensary search behavior preferred.
• Experience with Dutchie, Jane, Weedmaps, or other cannabis/e-commerce platforms preferred.
• Basic understanding of HTML, structured content, schema markup, redirects, and website QA processes preferred.
• Experience in cannabis retail, wholesale, or a regulated industry preferred.