Responsibilities

• Cross-Functional Discovery & Relationship Management: A significant portion of your time will be spent proactively engaging with technology and business teams across the enterprise to understand their upcoming roadmaps and identify activities that could materially impact organic search performance. Most of these teams are not thinking about SEO - your job is to get ahead of those changes, flag risks early, and develop mitigation strategies before a roadmap change derails the organic search presence. Building and maintaining these relationships is the most critical ongoing responsibility of this role.
• Engineering Partnership & SEO Roadmap Execution: You'll work closely with engineering partners to drive the SEO technical roadmap forward - writing user stories, organizing backlogs, running agile ceremonies, and coordinating the development of internal tooling that makes SEO implementation scalable across millions of product pages. The business SEO strategy and requirements are already defined - your job is to translate those requirements into executable engineering work and keep delivery moving.
• Discovery & Requirements Development: You'll conduct discovery work across technology and business teams - understanding feature requests, CMS change requirements, third-party platform capabilities and limitations, and what it takes to stand up proprietary tooling. You'll synthesize that discovery into product requirements documentation, user stories, and roadmap updates that engineering teams can act on.
• Analytics, Reporting & Stakeholder Communication: You'll pull together business presentations, update roadmaps, and communicate SEO program status and risks to stakeholders. You'll leverage tools like Google Search Console, BrightEdge, Tableau, and BigQuery to read reports, surface insights, and support data-driven decision making. Basic SQL proficiency is expected - you don't need to be a data engineer, but you need to be comfortable enough with the data to work through it independently.
• Testing Coordination: You'll coordinate end-user testing within product roadmaps - not owning the engineering-side testing process, but ensuring testing activities are accounted for in planning and that you can validate the end-user experience as features are delivered.
• Create business presentations, update roadmaps, and communicate program status and risks to stakeholders across the organization

Requirements

• Expert Level
• Experience with BrightEdge, Lumar, Profound, and Google Search Console
• BigQuery
• Basic SQL proficiency
• Write product requirements documentation and user stories that translate SEO business requirements into executable engineering work
• Manage backlogs, run agile ceremonies, and coordinate delivery of automated SEO tooling
• Proactively engage with online and technology teams across the enterprise to identify upcoming roadmap activities that could impact organic search - flagging risks early and developing mitigation strategies before changes go live
• Partner with engineering teams to drive the SEO technical roadmap - writing user stories, managing backlogs, running agile ceremonies, and coordinating delivery of automated SEO tooling
• Conduct discovery work with business and technology partners to understand requirements, platform capabilities and limitations, and opportunities for proprietary tooling
• Leverage BrightEdge, Lumar, Profound, and Google Search Console for SEO performance monitoring and reporting

Preferred

• AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) knowledge to ensure the SEO strategy accounts for AI-driven search evolution including Gemini optimization

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)