The purpose of the SEO Strategist is to build, manage, optimize, and oversee the entire SEO ecosystem for medical websites to ensure websites are properly structured, optimized, monitored, expanded, and positioned for long-term organic growth, local visibility, patient acquisition, and conversion performance.

This role is not limited to basic SEO execution.

The SEO Strategist is responsible for ensuring SEO systems are strategically functioning operationally and are being properly implemented by internal teams across all websites and SEO campaigns.

1. Creating and maintaining standardized Core 30 SEO structures across all websites.

2. Ensuring no website stagnates or falls behind competitively.

3. All keyword targeting and search intent alignment.

4.Ensuring live websites are actively maintained and properly optimized.

5. SEO technical health and tracking accuracy.

6. Ensuring websites support local SEO and Google Maps performance.

7. Guiding SEO content strategy and implementation.

8. Identifying SEO weaknesses and improving overall performance.

• Strong understanding of end-to-end SEO strategy development (technical, on-page, off-page, and content SEO)
• Expertise in building and maintaining standardized SEO frameworks or “SEO systems” across multiple websites
• Deep knowledge of keyword research methodologies and search intent mapping (informational, navigational, transactional, commercial)

• Solid experience in technical SEO audits and implementation
• Ability to diagnose and resolve issues such as:
• Crawlability and indexing problems
• Site speed and Core Web Vitals
• Structured data/schema markup
• Broken links and redirect issues
• Familiarity with SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, or similar platforms

• Strong ability to monitor and interpret SEO performance metrics (traffic, rankings, CTR, impressions, conversions)
• Experience ensuring tracking accuracy (GA4, GSC, Tag Manager setups)
• Ability to identify trends, drops, and growth opportunities across multiple domains

• Proven experience in Google Business Profile optimization
• Understanding of local pack ranking factors and Google Maps visibility
• Ability to implement location-based SEO strategies

• Experience guiding or building SEO content strategies aligned with search intent
• Strong understanding of:
• Content clustering / topic authority building
• Internal linking strategies
• On-page optimization (titles, meta descriptions, headers, UX signals)

• Ability to perform SEO competitor analysis and gap identification
• Strong sense of continuous improvement and proactive optimization
• Capable of identifying underperforming pages and implementing recovery strategies

• 3–6+ years of hands-on SEO experience (agency or multi-website management strongly preferred)
• Proven track record managing multiple websites or SEO campaigns simultaneously
• Experience working in fast-paced, performance-driven environments (agency or digital marketing setup ideal)
• Demonstrated success in:
• Improving organic rankings and traffic growth
• Fixing technical SEO issues at scale
• Scaling SEO frameworks across multiple domains or clients

• Experience with programmatic SEO or large-scale site optimization
• Familiarity with HTML/CSS basics (for SEO implementation coordination)
• Experience collaborating with developers, content teams, and designers in cross-functional setups
• Knowledge of AI-assisted SEO tools or automation workflows

Tools This Role Should Know

• GA4
• GBP
• Screaming Frog
• Mangools 
• SEMrush
• SEOgets
• Microsoft Clarity 
• LeadSnap
• Gemini, Claude 
• Google Drive
• Canva
• Figjam
• Notion
• Onepage
• Google Search Console

• Competitive salary based on experience
• Opportunities for professional development and continuous learning.
• A collaborative, growth-focused company culture.
• Puppies (yea! We have a few in-office)