SEO Specialist

Responsibilities

• SEO Execution - Support implementation of on-page SEO recommendations across company websites. - Optimize page titles, meta descriptions, headings, internal links, image alt text, URLs, and other on-page elements. - Perform keyword research and assist with keyword mapping across service, condition, provider, and location pages. - Monitor organic rankings and search visibility. - Identify basic SEO issues and escalate more complex technical problems to the appropriate internal or external resource. - Perform routine SEO quality assurance following website updates and page launches. - Support implementation of redirects, canonical tags, indexing recommendations, schema markup, and other technical SEO updates when directed by the Digital Growth Lead.
• Website & Content Support - Publish and update website content through the company's content management system. - Optimize new and existing content using SEO best practices. - Support development and optimization of service, condition, location, provider, blog, educational, and landing pages. - Review pages for broken links, outdated information, formatting issues, missing metadata, and other SEO or usability problems. - Assist with website audits and maintain organized issue lists through resolution. - Perform post-launch QA to ensure pages display, link, track, and index appropriately.
• Local SEO - Maintain accurate business information across local search platforms. - Assist with optimization and ongoing maintenance of location profiles. - Monitor business name, address, phone number, hours, categories, services, links, and other information for accuracy. - Support new-location SEO launches and location-page updates. - Identify duplicate, inaccurate, or outdated listings and coordinate corrections. - Monitor local search visibility and flag meaningful changes
• Directory Management - Support the ongoing accuracy and optimization of business, facility, and provider listings across multple sites. - Update provider and location information. - Add new providers and locations and remove outdated information. - Monitor consistency across platforms and track outstanding corrections. - Maintain an organized inventory of active listings.
• SEO Monitoring & Reporting - Assist with recurring SEO reporting using tools such as Google Analytics 4, Google Search Console, Google Business Profile, Semrush, Ahrefs, Screaming Frog, or similar platforms. - Monitor organic traffic, organic leads and conversions, keyword rankings, search impressions and clicks, local visibility, website health, and directory performance. - Identify unusual changes in traffic, rankings, indexing, or website performance and escalate them. - Maintain recurring SEO trackers, dashboards, and reports. - Help connect SEO performance to qualified inquiries and admissions.
• Research & Competitive Monitoring - Conduct keyword, competitor, and search-results research. - Monitor how competitors appear across traditional and local search. - Identify content opportunities based on search behavior. - Research questions and topics prospective patients and families are searching for. - Support monitoring of changes in Google search results and emerging AI-driven search experiences.
• Reputation Support - Monitor reviews and ratings across major platforms. - Flag new or potentially problematic reviews to the appropriate internal team. - Assist with reputation-management reporting and monitor review volume, ratings, platform accuracy, and trends. - Support approved review-generation initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Media, or a related field, or equivalent relevant experience.
• 0–2 years of experience in SEO, digital marketing, website management, content marketing, or a related area.
• Basic understanding of SEO principles.
• Strong attention to detail and written communication skills.
• Comfort working with spreadsheets, data, recurring tasks, and deadlines.
• Strong problem-solving skills and willingness to learn.
• Ability to work independently while following established processes and priorities.

Preferred

• Experience with Google Analytics 4, Google Search Console, Google Business Profile, Semrush, Ahrefs, Screaming Frog, WordPress or another CMS, Microsoft Excel, Google Sheets, basic HTML, or local SEO tools.
• Healthcare or behavioral-health experience is helpful but not required.