Responsibilities

• Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites
• Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation
• Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized
• Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes
• Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations
• Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates
• Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable
• Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization
• Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities
• Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects