SEO Specialist

Evanston, IL (Hybrid)

$50K/yr – $53K/yrMid Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own the SEO cadence for a book of clients, delivering keyword research, on-page optimization, audits, and monthly tactics while maintaining dashboards, SOP compliance, and timely updates; stay ahead of algorithm shifts and share learnings.

  • SEO Execution & Optimization: run monthly tactics across keywords, onsite changes, and local citations for assigned clients.
  • Performance & Reporting: import work into client dashboards, provide regular updates, and follow SOPs.
  • Education & Collaboration: share insights with the SEO team and Sales/CST to inform next steps.

Job Description

Responsibilities

  • Implement and maintain SEO strategies such as keyword research, onsite optimizations, local citation management, and more.
  • Execute all pre-defined SEO tactics for assigned book of business on a monthly basis
  • Provide audits, recommendations, and strategies for continued SEO campaign improvement for clients and prospective clients.
  • Respond to SEO client requests accurately and in a timely fashion.
  • Stay current on the latest industry trends, best practices, and search algorithm updates.
  • Understand and apply all relevant Standard Operating Procedures (SOPs)
  • Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates
  • Ensure all SEO work is imported into client-facing performance dashboard by month end
  • Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training
  • Complete account related tasks as assigned by your manager within the given time frame.

Requirements

  • BA/BS
  • 6+ months of relevant experience
  • Experience with SEO software such as BrightEdge, AHrefs, and SEMrush
  • Google Analytics and Google Search Console experience preferred
  • Ability to manage time and complete multiple tasks to meet deadlines
  • Must have strong computer skills, including familiarity with Microsoft Office products as well as advanced problem solving and analytical skills
  • Strategic thinking with the ability to come up with new, creative solutions
  • Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods to build productive relationships
  • Prioritizes and completes tasks with a concern for all the details involved; monitors and checks work for accuracy
  • Easily adapts to change in responsibilities, work processes, timeframes, performance expectations, organizational culture or work environment.
  • Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment

Nice-to-have

  • Experience using AI Agents from Copilot or similar tools
  • Knowledge around GEO and prompt-tracking is a huge plus!

Benefits

  • L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.
L2T logo

L2T

3.9 Glassdoor

L2TMedia provides paid search, SEO, retargeting campaigns, video advertising, OTT advertising, social media and online reputation management. With this robust suite of digital products, L2TMedia has become one of the premier service providers of digital marketing solutions in the automotive industry. For more information, visit l2tmedia.com or contact marketing@l2tmedia.com.

Founded in 2007
Evanston, Illinois, USA
113 employees (62 in marketing)
68% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
26.7%
Direct
52.8%
Referral
7.4%
Social
11.7%
Paid
1.2%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
56 (50% of company)
Marketing Roles Posted (Last 30 Days)
1