Responsibilities

• Own and implement on-page SEO optimizations across key commercial, category, blog, and landing pages
• Analyse search trends, competitors, rankings, and performance data to identify SEO growth opportunities
• Optimize existing content and key landing pages to improve rankings, CTR, conversion, and visibility in traditional and AI-driven search
• Ensure content aligns with keyword strategy, search intent, internal linking priorities, and e-commerce customer journeys
• Monitor and execute technical SEO improvements, including site audits, crawl errors, redirects, indexing, canonicalization, and site structure recommendations
• Execute internal linking to improve crawlability, relevance, and conversion paths
• Support off-page SEO initiatives in collaboration with PR, partnerships, and other relevant teams
• Track and report on SEO metrics (traffic, rankings, page performance)
• Translate keyword research, search intent, and performance insights into actionable SEO recommendations
• Prioritize SEO opportunities based on potential impact, effort, and business relevance

Requirements

• 2–4 years of hands-on SEO experience
• Proven experience implementing SEO recommendations across content, on-page, technical, and/or off-page SEO
• Strong understanding of SEO fundamentals, including keyword research, search intent, internal linking, technical SEO, and content optimization
• Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms
• Ability to analyse SEO performance and turn insights into clear actions
• Comfortable working in a CMS and making or coordinating SEO updates at scale
• Strong attention to detail and ability to QA SEO changes before and after implementation
• Analytical mindset
• Organized and able to manage multiple priorities across different stakeholders
• Proactive mindset—You can identify opportunities, flag issues, and suggest improvements without waiting for every task to be defined

Nice to Have

• Experience working in e-commerce SEO
• Experience supporting SEO migrations, site launches, or larger technical SEO projects
• Familiarity with digital PR, link building, or off-page SEO initiatives
• Experience working in regulated industries or markets with compliance considerations

Benefits

• We offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.
• We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do.
• You’ll experience a collaborative environment where people support each other and where your voice is always heard.
• We welcome ideas from all levels, embrace new ways of working, and encourage experimentation.
• At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.