Responsibilities

• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and discovery, expansion and optimization
• Research and implement search engine optimization recommendations on the website
• Research and analyze competitor content and links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content strategy and creation
• Work closely with social media team to align social distribution and SEO efforts
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements

• Proven SEO experience and a track record of success growing organic search traffic and conversions
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and inbound marketing
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with content management systems (e.g, Wordpress, Vignette)
• BS/MS degree in a quantitative, test-driven field

Preferred

• Search Engine Optimization Specialists: 3 years (Preferred)
• Keyword research: 3 years (Preferred)