SEO Specialist

USA (On-site)

$40K/yr – $45K/yrEntry Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive local SEO and AI-enabled search optimization across CMS platforms to boost local visibility.

  • Own end-to-end local SEO campaigns and on-page/technical/content optimization.
  • Must-have: 2+ years local SEO with SEMrush experience.
  • Standout: Familiarity with AI tools for research and workflow efficiency.

Job Description

Responsibilities

  • Conduct comprehensive SEO audits on client websites using on-site best practices
  • Implement and optimize SEO and AEO strategies on CGI-built WordPress (Divi) websites
  • Execute SEO / AEO improvements on third-party CMS platforms (Squarespace, GoDaddy, Wix, Weebly, etc.)
  • Perform ongoing keyword research, competitor analysis, and content optimization
  • Manage SEO campaigns using SEMrush Core and/or SEMrush Enterprise
  • Monitor rankings, technical health, and performance metrics using Google Search Console, Google Analytics, and SEMrush
  • Translate data insights into actionable strategies for the Account Team
  • Present emerging SEO and AI search trends, updates, and algorithm changes on a bi-monthly basis
  • Work with the SEO Team Manager to develop and refine internal SEO processes to improve efficiency and client outcomes

Requirements

  • 2+ years of SEO or digital marketing experience
  • Proven experience executing and managing local SEO campaigns
  • Understanding of AEO and what drives AI / LLM visibility
  • You are passionate about SEO and driving real results for local businesses
  • You have hands-on experience with SEMrush Core and/or SEMrush Enterprise
  • You understand local SEO strategy, including on-page, technical, and content optimization
  • You’re comfortable working inside WordPress and other CMS platforms
  • You’re familiar with Google Search Console, Google Analytics, and other SEO toolsets
  • You have strong analytical skills and enjoy working with performance data
  • You are detail-oriented and organized with the ability to meet deadlines

Preferred

  • Familiarity with AI tools (GPTs, Agents, etc.) for research, task / workflow efficiency, or fun.
    CGI Digital logo

    CGI Digital

    We have begun to rebrand ourselves as CGI Digital. Creating one cohesive brand across all divisions of the company will help unify our mission of taking care of our teammates, taking care of our clients, and taking care of our communities. Our brand promise is simple: We are building a better community. Whether that community is the towns that we work in, the CGI community of employees, or even the community service we've done within our hometowns. At CGI Digital you can count on the fact that we care for our clients. We partner with communities across the country, and help small businesses develop a voice in this digital age. Through video production, website development, SEO management and all things digital, we develop a web presence that helps your business grow and achieve the goals you want to reach. When you see the CGI Digital logo, you can count on the fact that we care for small business, because small business is who we are, building a better community!

    Founded in 1988
    Rochester, New York, USA
    393 employees (98 in marketing)

    Traffic Signals

    Monthly Visitors
    7.1K
    Traffic Source Mix
    Search
    34%
    Direct
    51.9%
    Referral
    5.8%
    Social
    7.1%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~393

    Marketing Team

    Marketing Team Size
    80 (20% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Recent News