Responsibilities

• Conduct comprehensive keyword & competitor research to identify opportunities for driving organic traffic & increasing search engine visibility
• Develop & execute on-page and off-page SEO strategies to improve search engine rankings, CTR, and overall website performance
• Collaborate with content creators to ensure that all website traffic is optimized for relevant keywords & follows best SEO practices
• Monitor & analyze website traffic, rankings, & other relevant performance metrics using tools like GA4, Google Search Console, & other SEO software
• Stay up-to-date with industry trends, algorithm updates, and best practices in SEO
• Generate regular reports on SEO performance, highlighting key metrics, trends, and areas for improvement

Requirements

• 3+ years' experience as an SEO Specialist, preferably in an ecommerce environment or with large, complicated websites
• Bachelor's degree or equivalent work experience
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
• Proficiency in using SEO Tools such as Google Analytics, Google Search Console, Ahrefs, AccuRanker, Moz, Majestic, etc
• Strong analytical skills and the ability to interpret data to make informed decisions & optimizations
• Excellent communication skills to collaborate effectively with cross-functional teams & external partners
• Ability to use data-backed reasoning to prioritize and create project plans for large-scale projects
• Background in, familiarity with, or understanding of engineering concepts and/or the industrial B2B space a plus
• Background in, familiarity with, or understanding of engineering concepts and/or the industrial B2B space a plus

Preferred

• Background in, familiarity with, or understanding of engineering concepts and/or the industrial B2B space a plus