SEO (Search Engine Optimization) Specialist - Automotive **Future Opportunity** Talent Pipeline

Cleveland, OH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 months ago

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Job Summary

Drive SEO programs for automotive dealership clients to grow organic traffic and leads.

  • Own and manage SEO strategies across multiple client accounts.
  • Must-have: 3+ years in SEO with hands-on GA and GSC experience.
  • Standout: Automotive focus and local SEO for dealerships.

Job Description

Responsibilities

  • Develop and execute SEO strategies to increase organic traffic and lead generation for client websites
  • Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines
  • Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy
  • Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements
  • Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools
  • Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities
  • Make on–page SEO and structural updates directly within various client CMS platforms
  • Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development
  • You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work
  • Work closely with current SEO team members to understand the day-to-day responsibilities, strategies, and technical processes that drive performance for our clients

Requirements

  • Minimum 3 years experience in SEO
  • Minimum 3 years experience working hands-on in Google Analytics
  • Experience with Google Search Console, Google Business Profiles to analyze website performance
  • Minimum 3 years experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.
  • Experience working within CMS platforms like WordPress
  • A deep understanding of SEO best practices

Preferred

  • Is eager to learn quickly, ask questions, and grow within a collaborative team
  • Has a strong interest in the automotive industry and a desire to understand all aspects of digital marketing
  • Brings fresh ideas to the table and follows through with thoughtful execution
  • Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co-founders to meet deadlines
  • Works well with others and contributes to a positive, team-oriented culture
  • Is passionate about digital marketing and excited to make an impact through SEO
  • Is both creative and strategic — able to develop and execute SEO strategies while helping shape and refine internal processes
  • Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices
  • Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog

Benefits

  • Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
  • Simple IRA + 3% Matching Opportunity
  • 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.
  • Paid Holidays
  • Continuous Training Opportunities
  • Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
Make & Model Marketing logo

Make & Model Marketing

Make & Model Marketing is an automotive digital marketing agency based in Cleveland, OH. We offer digital presence management to make sure you present your dealership the way you want to be seen by customers. We do this by providing analysis, strategy, and creatives services. Our founders have spent their entire lives in the automotive industry and hope to bring their digital marketing and automotive retail knowledge to your dealership.

Founded in 2015
Cleveland, Ohio, USA
16 employees (5 in marketing)

Traffic Signals

Monthly Visitors
291
Traffic Source Mix
Search
49.6%
Direct
32.2%
Referral
6.3%
Social
10.6%
Paid
1.1%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
4 (25% of company)
Marketing Roles Posted (Last 30 Days)
1