Responsibilities

• Review client sites to identify improvements, deletions, or revisions.
• Show passion and genuine caring for our clients, their business, and improve their revenue and profitability through your marketing efforts
• Protect sensitive client information and maintain a strict level of client confidentiality
• Prepare detailed strategy reports
• Identify the least expensive but most powerful and profitable keywords for client sites
• Improve our client's organic search results and Google Ads CTR, QTS, and CVR
• Write effective headlines, body copy, and websites content
• Understanding of HTML, CSS, PHP, and basic coding
• Ensure client's websites are optimized in accordance with the latest algorithm updates and forward-looking trending updates
• Ensure offsite strategies are in compliance with the latest algorithm updates and forward-looking trending updates
• Write effective call-to-action statements
• Write original, powerful SEO content for blogs and websites
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines
• Strategize ways to improve and track site performance
• Compile and present SEO performance reports
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking
• Utilize basic programming and web design skills to enhance SEO
• Create advanced SEO strategies
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
• Possess a commanding knowledge of Google My Business optimization in all spaces across the GMB vertical, how it relates to positive SEO, and how you will implement GMB as a top-ranking factor