SEO Marketing Associate

Responsibilities

• Lead SEO strategy for FanDuel’s websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports casino
• Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities
• Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication
• Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals
• Audit and improve on-page and technical SEO elements (meta tags, headers, internal linking, crawlability, page speed, etc.)
• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides
• Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions
• Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities
• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, translating data into clear recommendations
• Stay on top of search, & AI algorithm updates and evolving platform behavior

Requirements

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations
• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them
• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
• Strong written and verbal communication skills, particularly in cross-functional or editorial environments
• Strong organizational and project management skills
• Ability to synthesize SEO, GEO, & AEO insights into actionable strategies
• Passion for digital media, sports, iGaming, and prediction markets

Preferred

• Experience in fast-paced editorial, newsroom, or sports media environments
• Hands-on experience optimizing for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic
• Experience with app store analytics tools or running ASO experiments on app store listings
• Knowledge of HTML, CSS, JavaScript, and structured data markup (Schema.org, JSON-LD)
• Understanding of conversion rate optimization and A/B testing frameworks
• Familiarity with Jira, Trello, Asana, or other project management tools
• Knowledge of sports betting, online casino games (slots, table games, live dealer, etc.), or prediction market products, or experience in the sports/gaming industry
• Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets