Responsibilities

• Develop and own the SEO strategy for each client account, integrating local SEO, technical SEO, content recommendations, and emerging AEO/AI search opportunities
• Translate client business goals into measurable SEO objectives and quarterly roadmaps
• Partner with the Marketing Strategist to ensure SEO strategy aligns with broader marketing plans
• Stay current with algorithm updates, AI search developments, and tree-care-industry-specific local search trends
• Carry a portfolio of approximately 5–10 client accounts directly (size varies by complexity); execute the same scope of work expected of the SEO Specialist for these accounts
• Conduct local SEO and technical SEO audits, GBP optimizations, citation cleanup, on-page recommendations, and reporting for assigned accounts
• Take the most complex, highest-value, or most-at-risk accounts as a priority
• Use direct execution experience to inform team standards, SOPs, and training
• Manage the SEO Specialist and SEO Assistant: assign work, set priorities, review deliverables, and provide coaching and feedback
• Establish and maintain QA standards for all SEO deliverables across the team

Requirements

• 5+ years of hands-on SEO experience with at least 2 years managing or mentoring SEO team members.
• Must be able to do the work, not just direct it.
• Agency experience strongly preferred.
• Tree care, home services, or other local-service-business industry experience is a significant plus.
• Local SEO strategy and implementation: Advanced
• Google Business Profile management at scale (multi-location): Advanced
• Technical SEO fundamentals (site architecture, indexation, schema, Core Web Vitals): Advanced
• AEO / AI search optimization (Google AI Overviews, ChatGPT, Perplexity): Intermediate–Advanced
• Google Analytics (GA4): Advanced
• Google Search Console: Advanced
• Google Tag Manager: Intermediate
• Looker Studio / Data Studio: Intermediate
• Citation and review management tools (BrightLocal or equivalent): Advanced
• Third-party SEO tools (Ahrefs, SEMrush, Screaming Frog): Advanced
• Project management tools (Monday.com, Notion, Slack): Advanced
• Written and verbal English communication: Excellent
• Team management and people development: Intermediate–Advanced

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Work Location: Remote