Responsibilities - Digital Shelf & Retail.com Optimization (Primary Focus): Own and optimize product listings across Retail.com partner pages (Target, Costco, Instacart, Amazon) to maximize visibility, conversion, and content completeness. - Audit and maintain product content across retailer placements for brand consistency and search relevance. - Monitor and report on share-of-shelf, search rank, and content compliance across wholesale retail partners; identify and resolve gaps proactively. - Collaborate with Wholesale teams to align digital shelf content with new product launches and priorities. - AI/Answer Engine Optimization (AEO) & Content Strategy: Execute ongoing content roadmap focused on high-value topics (e.g., juice cleanses, gut health, immunity); optimize blog and content hubs with structured data, schema markup, and FAQs; align storytelling and keyword strategy with Content Marketing Manager. - On-Site & Technical SEO: Lead ongoing optimization of product and category pages for high-intent search terms; manage site audits, technical fixes, and crawl optimizations; collaborate on site structure and navigation with Technology Lead. - Reporting & Analytics: Share SEO dashboards and performance reports; track keyword trends and competitive landscape; translate performance into business outcomes tied to traffic and revenue growth. - Local SEO: Optimize Google Business Profiles and store location pages for near me/local searches; partner with Retail Operations to ensure accuracy across Apple Maps, Yelp, and directories. Requirements - 4+ years of SEO experience, with proven success in marketplace SEO, optimization, and technical SEO. - 3+ years in eCommerce or direct-to-consumer (DTC) environments (Shopify, Amazon, Target). - Hands-on expertise with leading SEO and analytics tools (e.g., SEMrush, Ahrefs, BrightLocal, GA4); experience with AEO or local SEO platforms a plus. - Shopify ecommerce platform experience is a must. - Retail.com content management platforms (Syndigo, ChanelAdvisor, Rithum, Rivir) experience a plus. - Strong communicator able to translate technical insights into executive-friendly recommendations. - Creative, data-driven problem solver who thrives in a fast-paced, collaborative, and scrappy environment. - Passionate about wellness, health, and helping people feel their best. - Excellent written and verbal communication skills, with confidence presenting ideas to cross-functional partners and leadership. - Prior experience supporting a growing, omni-channel brand preferred. - Ability to work a hybrid schedule (2+ days per week) in our Culver City office. - Must be legally authorized to work in the United States without restriction. Nice to Have - Retail.com content management platforms (Syndigo, ChanelAdvisor, Rithum, Rivir) experience a plus. - Prior experience supporting a growing, omni-channel brand preferred. - Experience with AEO or local SEO platforms a plus. Benefits - Medical, dental, and vision insurance - Flexible Spending Account