SEO Manager

Responsibilities

• Own the SEO roadmap and decide what matters most. We'd rather you fix the five things that move bookings than the fifty things a crawler flags.
• Keep the site technically healthy: Crawling, indexing, redirects, canonicals, site speed, and structured data. Write tickets clear enough that an engineer can ship them without a follow-up meeting.
• Make our local pages worth landing on. We serve thousands of zip codes, and someone searching for couch donation pickup in Tampa should find a page that actually helps someone in Tampa.
• Work out how ReSupply shows up in AI search (Google's AI Overviews and AI Mode, ChatGPT, Perplexity, and whatever launches next month) and build a plan for it based on testing, not hype.
• Turn keyword and intent research into content briefs , and write or edit priority pages yourself when that's faster.
• Report on what organic search is actually worth to us: bookings and revenue, with branded and non-branded split out. Rankings are useful clues, not the goal.
• Earn links and mentions the honest way , through useful content and our charity partnerships.
• Borrow from paid search. Our ad accounts are full of real search terms and conversion data, and you're welcome to all of it.

Requirements

• 5+ years of hands-on SEO, including at least a couple of years owning an organic program end to end.
• Strong technical SEO. You're at home in Search Console, GA4, a site crawler, and a keyword research tool, and you can read HTML and structured data without help.
• Local or multi-location SEO experience, ideally with service-area pages at scale.
• Proof that your work drove leads, bookings, or revenue. Traffic charts on their own won't get you very far with us.
• A point of view on AI search that's backed by your own tests, not LinkedIn hot takes.
• Clear writing. A lot of this job is convincing engineers and marketers to prioritize your work.

Preferred

• Experience at a consumer service, marketplace, or home services company.
• You've lived through a site migration and still have the redirect map.
• Some Python, SQL, or Apps Script for automating the boring parts.

Benefits

• Make a tangible impact through mission-driven work that improves communities across the country.
• Join a collaborative, entrepreneurial team where your work directly influences company growth.
• Flexible PTO and early-exit Fridays year-round.
• Company-provided lunch in the office every day.
• 3% Company 401(k) match.
• Medical, dental, and vision benefits.
• 17 paid holidays.