Responsibilities

• Build a prioritized keyword strategy for our niche: real estate lead generation, focused on buyer-intent terms rather than just branded or broad SEO traffic.
• Map category, comparison, wholesaler, investor, and agent lead-generation searches, benchmarked against named competitors such as PropStream, RealEstateBees, PropertyLeads, and LeadZolo.
• Own technical SEO fundamentals including title tags, meta descriptions, alt text, schema/structured data, canonical tags, crawlability, and related site-health basics.
• Continue and expand AEO / GEO work so classic SEO and AI-search visibility improve together rather than one being neglected in favor of the other.
• Shape content and page-level strategy for the site’s highest-intent commercial pages, especially the marketplace, landing pages, and signup funnel.
• Run regular competitive and keyword-gap analysis using Ahrefs, Semrush, or equivalent tools, and report on actual market position rather than vanity growth percentages.
• Work directly with the dev team by writing clear, dev-ready tickets and following through until technical fixes actually ship.
• Build reporting that clearly separates non-branded keyword and traffic growth from branded traffic growth and AI-citation counts so leadership sees the real acquisition picture.

Requirements

• Proven track record in technical and strategic SEO, not just content or link-building, ideally in a marketplace, lead-generation, SaaS, or real estate business.
• Hands-on experience with keyword research and competitive gap analysis tools such as Ahrefs, Semrush, or equivalent.
• Solid understanding of on-page and technical SEO fundamentals including schema/structured data, meta tags, canonicalization, crawlability, and Core Web Vitals.
• Working knowledge of AEO / GEO and how AI answer engines such as ChatGPT, Gemini, Perplexity, and AI Overviews surface and cite content.
• Experience working directly with a dev or engineering team to scope, ticket, and ship SEO fixes.
• Comfortable owning both strategy and reporting, with the ability to show leadership real numbers rather than vague directional updates.
• Strong English communication and comfort working asynchronously across multiple time zones.

Preferred

• Experience in the real estate investing, wholesaling, or lead-generation space specifically.
• Experience with WordPress SEO, including Rank Math, and Elementor-based sites.
• Familiarity with link-building and authority-post strategy, so you can evaluate and improve existing vendor relationships rather than simply continue them by default.