Responsibilities

• Own SEO strategy and client relationships; lead SEO conversations directly with clients as the primary point of contact for their organic search program.
• Build SEO and AEO/GEO roadmaps 3-12 months out, tailored to each client's goals, and track progress against a defined set of metrics.
• Conduct keyword research, SEO audits, and competitive benchmarking to identify opportunities and prioritize work.
• Execute on-page and technical SEO: optimize content, meta tags, headers, URLs, and site architecture for crawlability and target keywords.
• Identify and resolve technical SEO issues (crawl budget, indexation, canonical conflicts, hreflang, redirect mapping) in partnership with client development teams, including during CMS or platform migrations.
• Implement structured data, llms.txt files, and other machine-readable content to improve visibility and citation in AI search results.
• Monitor brand visibility and citation frequency across AI answer engines and adjust content and technical strategy accordingly.
• Analyze website traffic, user behavior, and conversion data to measure SEO and AEO performance and make data-driven recommendations.
• Manage link-building activity to secure links from reputable, relevant sources.
• Collaborate with content, creative, and paid media teams to align organic strategy with broader marketing campaigns.

Requirements

• Bachelor's degree in marketing, digital marketing, or a related field.
• 4+ years of experience as an SEO manager or in a similar SEO-focused role; agency experience preferred.
• Working knowledge of AI/answer engine optimization (AEO/GEO): how large language models source, structure, and cite content, and how that differs from traditional SEO.
• Proficiency with SEO and analytics platforms such as Google Search Console, Google Analytics, Semrush, and Conductor.
• Familiarity with AI search visibility tools (for example, Semrush's AI toolkit, Conductor's AI Search tracking, Ahrefs Brand Radar, Profound, or Otterly.ai).
• Relevant certifications (Google, HubSpot, Semrush, or equivalent).
• Experience with content management systems and website platforms (WordPress, Shopify, or similar).
• Strong analytical skills and the ability to translate data into clear, actionable recommendations.
• Excellent written and verbal communication skills; comfortable presenting directly to clients.

Preferred

• Experience managing SEO through a CMS or platform migration (for example, Magento to Shopify), including redirect mapping and traffic risk assessment
• Experience with international or multi-locale SEO, including hreflang implementation across multiple domains or subfolders
• Working knowledge of HTML/CSS, site speed, Core Web Vitals, and JavaScript rendering issues
• Experience building schema markup, llms.txt files, or other structured data for AI/LLM visibility
• Experience with local SEO and Google Business Profile management, including reputation and review monitoring
• Familiarity with paid search and paid social, and how organic and paid strategies work together
• Project management skills, with experience managing multiple client accounts or a small team
• Experience managing e-commerce website migrations is a plus

Benefits

• Competitive comp: $100,000–$115,000 depending on experience
• Clear path to advancement
• Technically challenging, strategically interesting work
• A tight-knit team that holds a high bar
• Active AI integration across our workflow